Websites & Web Design
Web design that leads visitors to get in touch.
A redesign of the website you already have, the interface of a system or dashboard, or your brand's identity. I design the structure, the look and the path to the button, and I build it too, so nothing gets lost between the design and the live website.
Which of these sounds like you?
My website gets visits, but almost nobody reaches out.
People come in, look around and leave. It isn't clear what the business does, the contact button is hidden or the page asks for too much effort.
What I do
I use the website the way a customer would, find where people get lost and redesign those parts, keeping what already works.
I'm embarrassed to share my website's link.
The design looks dated, no longer matches the business and makes your work look smaller than it is.
What I do
I rebuild the look from your brand and today's customers, so the website inspires the same trust your service does.
On mobile, the website breaks.
Tiny text, buttons that disappear, images spilling off the screen. And most people open your website on their phone.
What I do
I redesign with mobile first and test on phone, tablet and desktop before publishing.
Is a redesign what you need?
It makes sense if…
- The website gets visits, but few leads.
- The design no longer represents the business.
- The website is hard to use on mobile.
- You have a system or dashboard your team finds confusing.
- The business doesn't have a logo or visual identity yet.
It might not be the right fit if…
- Hardly anyone visits the website. Before changing the design, the way to go is bringing people in, with SEO or ads.
- The website is slow or hard to update behind the scenes. Then a new website is usually worth more than just a new look.
If you recognized yourself in the “might not” list, I'll tell you right away in our first chat and point you to what makes more sense.
What comes with every web design project
A review of what exists
Before designing, I use the website the way a customer would and note what gets in the way: what's unclear, what's hard to find and where people give up. You get that list.
- Website used as a customer
- List of what gets in the way
- What to keep and what to redo
Structure before looks
First we define what each page needs to show and in what order. Only with the structure approved do I move on to colors, fonts and images.
- Structure approved before design
- Clear path to getting in touch
- Designed for mobile first
A look made for your brand
Colors, fonts and images applied the same way across every page, with text that's easy to read. No ready-made template with your logo on top.
- No templates
- Consistent across pages
- Comfortable reading
Visual identity, if you need it
If the business doesn't have an identity yet, every project includes a basic one: the business name set in a typeface chosen for it, plus the website's colors and fonts. The full identity, with logo, variations and a usage guide, comes with larger projects.
- Basic identity in every project
- Colors and fonts
- Full identity in larger projects
Design and code in the same hands
The person who designs is the one who builds, so what you approved is what goes live. Nothing gets lost in a handoff from a designer to a developer.
- What you approved goes live
- No handoff between vendors
- Follow along through a preview link
Without losing what works
Old addresses keep leading to the right pages, so the new website doesn't lose what already shows up on Google.
- Old addresses preserved
- Google Search Console checked
- Google Analytics kept
How it works
- 1
Conversation
You tell me what you expect from the website and what bothers you about it today. I come out of it with what I need to put together a proposal.
- 2
Proposal
You get the scope, timeline and price before we start. What we agree on doesn't change without us talking first.
- 3
Review of the current website
I use the website the way a customer would and show you what gets in the way and what's worth keeping.
- 4
Structure
I sketch the skeleton of the pages: what appears, in what order and where each button goes. You approve it before I move on to the design.
- 5
Design and development
I design and build the new look. You follow along through a preview link, without waiting until the end to see how it's going.
- 6
Launch
I test on phone, tablet and desktop, check the old addresses and publish. If you want, I keep handling the maintenance.
web design projects
Questions about web design
- What's the difference between web design and website development?
- Web design is the design: the structure, the look and the path to getting in touch. Website development also covers all the technical work behind it. Here both are with me, so you can hire just the redesign or the full website.
- Can you redo just the look without replacing the whole website?
- It depends on how the website was built. Sometimes it can be redesigned keeping what's behind it; sometimes a new website is the better route. I'll tell you which once I've seen it.
- How much does a redesign cost?
- It depends on the number of pages and what changes beyond the look. After a quick chat, I send the price before we start. If you ask for something new along the way, we talk about the adjustment before I do it.
- How long does it take?
- It depends on the number of pages and how long each approval takes. The timeline comes in the proposal, along with the price.
- Will I lose my Google rankings?
- You don't have to. Before switching, I list the pages that already show up on Google and make the old addresses lead to the new pages.
- Do you design system screens too?
- I do. Screens for systems, dashboards and customer areas, where being clear matters more than being pretty: finding information fast, understanding what happened and knowing the next step.
- Do you create logos and visual identities?
- I do. Every project includes a basic identity for businesses that don't have one: the business name set in a typeface chosen for it, plus colors and fonts. The full identity, with logo, variations and a usage guide, comes with larger projects.
- What's a design system, and do I need one?
- It's a set of ready-made pieces, like buttons, colors, fonts and forms, with rules for using them, so every page and screen follows the same standard. It's a separate service that saves rework down the road: every new page or screen starts ready, without redesigning from scratch. It's worth it if you publish pages often or have a system with many screens.
Goes well with
Let's talk
Tell me what you need.
No commitment, no sales script, no surprise calls. You explain the idea, I tell you how I'd build it — and if it makes sense for both of us, we move forward.